For a film to be really great, in my opinion, it has to be just as aesthetically beautiful as it is compelling as a story. I also don’t think that a film necessarily has to have a story, in the traditional sense, in order to have artistic value. Fashion films, therefore, are right up my street. On the Sunday night of fashion week I made my way over to The Bike Shed in Shoreditch for River Island, i-D and BFC’s fashion film party, where their latest film in support of their collaborative collection with SIBLING was premiered alongside a House of Holland fashion film entitled ‘Fear and Loafing’ (lol), and ‘Tess by Dorateymur’.
River Island x SIBLING is the latest product of RI’s Design Forum, which encourages and promotes the growth of designers and results in designer collections which are more accessible, both with regards to style and price point (£15-£55). Sid Bryan and Cozette McCreery of SIBLING describe the collection as ‘pretty pink’, and I would definitely agree. Pink, navy blue, daisies and sweet gingham are the focal points, and to me is screaming to be worn relaxing in a park on a sunny day. The RI x SIBLING film stars it-girl Ella Richards (granddaughter of Keith, and goddaughter of Kate moss) and styled by i-D’s senior fashion editor Julia Sarr-Jamois.
At the event itself, a panel of Henry Holland, Princess Julia, Matthew Stone and Ewen Spencer, all people who are and have been significant influencers of and influenced by various subcultures, led an interesting discussion about UK subculture and about fashion film. Matthew Stone (who is integral to South London art collective !WOWOW!) commented that fashion film is great because anyone with a webcam can make one, which inspired me to change things up a bit and take photos wearing my RI x SIBLING pieces using iPhone and webcam. I’ve never really had a great deal of creative ability when it comes to creating images, which is why I love shooting with talented photographers so much, but it is nice to have a go sometimes!
Shop RI x Sibling here.
*this post is in collaboration with River Island and i-D magazine*