This week marked the launch of H&M’s new, higher end label ‘& Other Stories’. When I first heard about this brand, I was curious about what to expect, because H&M to me has always been one of those stores which is neither bad nor great; you occasionally find a great piece in there but you usually have to sift through rails of boring first, and the website is definitely not inspiring. & Other Stories, however, has left me very pleasantly surprised! I would describe it as a cross between H&M and Zara, with prices more like Zara’s than H&M’s, but nevertheless fairly affordable.
Minimalism seems to be the key, with a website somewhat reminiscent of a well presented Tumblr blog (speaking of which, they have one of those too) which very easy to navigate and pleasing to look at. The theme of minimalism continues into the clothing, definitely in a good way. The ‘Ready To Wear’ section of the site is full of clean lines and silhouettes in everything from (what look like) great quality basics to gorgeous silk shirts and tailored trousers, to beautiful draping and to the occasional quirky print. & Other Stories hasn’t stopped at an impressive selection of clothes, their shoes (including a few Nike trainers as well as own brand), accessories, lingerie and even a range of branded beauty products have all left me dying to shop!
I intended to include just a few of my favourite pieces from the website in this post but I couldn’t narrow it down! If I hand’t spent all my money on Rihanna for River Island (whoops – blog posts to follow!) I would definitely be purchasing: the t-shirt with transparent stripes (£25), cotton/PU skirt (£39) and draped shorts (£39) (see first three images), and if money was no object I’d also love the partially transparent oxfords (£79), white cropped trousers (£55), a silk shirt or two (£65), amazing platform boots (£95) and everything else really!
The only UK store is located on Regent Street in London, I hope to pay a visit soon, but for those outside of the capital you can shop everything online too. What do you think of & Other Stories?
I’m in love my gorgeous new peplum style top by River Island which I bought from ASOS – it’s really flattering and completely versatile, it could be dressed down with some high waisted jeans or dressed up with a pencil skirt and heels! Here I’ve paired the top with a neon pencil skirt from ASOS and some nude and neon shoes from H&M.
I also added an orange lipstick (MAC Morange) and nail varnish in the same shade (‘Stellar’ by Technic, available at Bodycare) to contrast with the neon yellow/green of the skirt.
Although I’m not religious, for lent this year I gave up buying clothes. However, this has resulted in an influx in the number of shoes I own! The latest addition to my collection are these fabulous lace-up flats from H&M. The combination of the main nude colour and the neon yellow laces and soles completely won me over and I had to have them. At £30 they’re not a huge steal, however I don’t think that they’re overpriced either. I can’t wait to wear them!